January 11-14, 2019 Trade Show

January 2019 Trade Show

The largest Western/English Market in the Industry occupies four buildings at the Denver Mart complex.

Three (3) are used for exhibit space and one (1) houses special events and food service.

  • 8:30 am - 6:00 pmFriday, January 11
  • 8:30 am - 6:00 pmSaturday, January 12
  • 8:30 am - 6:00 pmSunday, January 13
  • 8:30 am - 3:00 pmMonday, January 14

Attend This January

The International Western/English Apparel & Equipment Market offers retailers one stop shopping in one venue all with a country smile and a down-home welcome. With over 750 exhibitors displaying new and innovative products, the WESA Market has something for everyone. Shop the more than 250,000 square feet of exhibit space all set up with the retailer in mind; to educate and impress with new and exciting concepts, along with the time tested favorites.

Boasting more lines in Western apparel and accessories, tack, leather goods, animal health, English apparel and equipment, and equestrian related home décor, gifts and jewelry all under one roof, the WESA Market offers educational seminars each morning along with a horse demonstration during the Market. Become an expert to your customers; use the information you learn in your own store when you return home.

Tradeshows remain the only place where you can see, touch and learn face-to-face about products before you purchase them. It is also the only setting where you can network with industry leaders to discuss concerns, problems and find solutions.

Where the Industry Meets

Attend the WESA Market to see for yourself why individuals continuously return and support the WESA January Market!

The Western & English Sales Association is resilient after 96 successful years and racing toward the future while keeping the deep seated values of our Western and English heritage alive!


Event Date Time Location
Complimentary Continental Breakfast for Buyers
Wear your WESA Buyer Badge and start your day with a continental breakfast every morning of the Market.  This free breakfast is...
01/14/2019 7:30 am to 8:30 am Plaza Center
The RIDE of a Lifetime (Goal Setting, Inspiration)
This presentation will give you the tools to help you set and reach big Goals in your life. In this hands-on presentation you will have the...
01/13/2019 8:15 am to 9:15 am Plaza Center
Cowboy Church Service
Presented by Fellowship of Christian Cowboys.Non-denominational church service with coffee and Danish is sponsored by WESA Members
01/13/2019 7:30 am to 9:00 am Forum Room 1
Complimentary Continental Breakfast for Buyers
Wear your WESA Buyer Badge and start your day with a continental breakfast every morning of the Market.  This free breakfast is...
01/13/2019 7:30 am to 8:30 am Plaza Center
CHANGE is All-Around Us (Change,Management, Motivation)
The audience will gain insight on the importance of looking for change andnot being afraid of it. Learn how to stay hopeful in the midst of...
01/12/2019 8:15 am to 9:15 am Plaza Center
Complimentary Continental Breakfast for Buyers
Wear your WESA Buyer Badge and start your day with a continental breakfast every morning of the Market.  This free breakfast is...
01/12/2019 7:30 am to 8:30 am Plaza Center
$5,000 Market Certificates Give-Away
Drawing at 7:20 pm (Following the Fashion Show)Ten WESA Buyers will receive $500 Market Certificates to use as cash for merchandise...
01/11/2019 7:15 pm to 7:30 pm Plaza Center
2019 Award Honorees
Congratulations to the following Honorees who will be recognized with Awards during the Opening Night Party, 6:00 - 6:15 pm, Friday,...
01/11/2019 6:00 pm to 6:15 pm Plaza Center
Fashion Show and Opening Night Party
  Cash Bar at 5:30 pm  Opening Awards at 6:00 pm  Fashion Show at 6:15 pm  Market Certificates Give-Away at 7:20 pm...
01/11/2019 6:00 pm to 7:30 pm Plaza Center
Friday Night Entertainment Featuring
01/11/2019 5:00 pm Plaza Center
The Power of Words (Customer Service & Experience)
This presentation with Annie Meehan will teach you how to serve a client for a lifetime. You will learn to improve relationships or...
01/11/2019 8:15 am to 9:15 am Plaza Center
Complimentary Continental Breakfast for Buyers
Wear your WESA Buyer Badge and start your day with a continental breakfast every morning of the Market.  This free breakfast is...
01/11/2019 7:30 am to 8:30 am Plaza Center


Hotel Distance from Market Rate
DoubleTree By Hilton Denver-Westminster


West (5 Miles West of Market)
Residence Inn Westminster


West (5 Miles West of Market) $94
Westminster Hampton Inn


West (5 Miles West of Market) $94
Springhill Suites

Mixing style with all of the comforts of home, SpringHill Suites Denver North/Westminster is the perfect home base for both short and ext

West (5 Miles West of Market) $105
Embassy Suites

*Newly Renovated*

Downtown (6 Miles South of Market) $129
Holiday Inn Denver Downtown

All of the guestrooms, corridors, and the lobby were renovated in 2015 and the hotel offers the following complimentary amenities:  Expre

Downtown (6 Miles South of Market) $135
The Brown Palace

The Brown Palace Hotel and Spa has just undergone an $8 million renovation and features newly renovated guest rooms.  All rooms offer:  p

Downtown (6 Miles South of Market)

January 2019 Market

Trade Show
Market Days & Hours: 
Friday, January 11, 2019 - 8:30am to 6:00pm
Saturday, January 12, 2019 - 8:30am to 6:00pm
Sunday, January 13, 2019 - 8:30am to 6:00pm
Monday, January 14, 2019 - 8:30am to 3:00pm
Market Location: 

Denver Mart: 451 E. 58th Avenue, Denver, CO 80216 
1-25 and 58th Avenue, Exit 215, just north of downtown Denver

Contract Deadline: 
Monday, September 17, 2018
Pre Market Day: 

Thursday, January 10, 8:00am - 5:00pm

Permanent Mart showrooms must be completely set-up and open for Pre-Market.

Pre-Market is ONLY for participating WESA Exhibitors who are in permanent Mart showrooms.

No appointments or buyers are allowed in any temporary exhibit area on pre-market days.

General Membershp Meeting: 



Exhibitor Badges must be picked up at WESA Show Office in Expo Lobby.
**A sales rep who covers Rocky Mountain States and works this Market must be a Member of WESA and pay the Member/Exhibitor fees. “Rocky Mountain States” include CO, KS, MT, NE, NM, ND, SD, UT and WY.
It is the responsibility of the Exhibitor to order and pay for and/or inform all attendees of the badge fees.
Cash, check or credit cards are accepted in advance and on-site. There will be a $3.00 processing fee on each item included in on-site credit card transactions.


A contract must be submitted by all Members planning to participate in the market, even if you are a permanent tenant or showing with another Member. Members exhibiting together must represent the same company.


Non-exhibiting Suppliers (those who are selling to WESA Exhibitors) must pay an entrance fee. Exhibitor is responsible for appropriate fee for a Supplier(s) working in/from an assigned exhibit space.

Parking Procedures: 

Unattended trailers and rigs must park in the East Parking Lot (See diagram).

Rigs may be moved back to the Mart Complex lots after 4:00 pm on Sunday, to stage for move-out. Move-out starts Monday, 3:00pm

Unattended trailers and rigs will be towed, at Exhibitors expense, from all Mart Complex lots on Thursday night after move-in is completed, 7:00pm

Payment Information: 
CASH, CHECKS OR CREDIT CARDS ARE ACCEPTED FOR PAYMENTS MADE IN ADVANCE AND ON-SITE. There will be a $3.00 processing fee on each item included on-site transactions.$25 charge for returned checks. DEBIT CARDS ARE NOT ACCEPTED.
Penalty Examples for Rules Violations: 

$300.00 . . . . Misrepresentation of status for badge
$300.00 . . . . Failure to complete temporary exhibit space set-up by 7:00 pm on Thursday, January 10
$300.00 . . . . Failure to comply with published Market hours
$300.00 . . . . Samples leaving the show floor or Innovation Stations prior to 3:00 pm on Monday, January 14
$300.00 . . . . Parking unattended trailer/rig on Mart Complex
$500.00 . . . . Failure to adhere to display and signage restrictions
$625.00 . . . . Failure to have a WESA Member in temporary exhibit space
$5000.00 . . . . Plus loss of exhibit space for two consecutive Markets...Subletting
$1000.00 . . . . Plus loss of exhibit space for packing early, dismantling, or closing of exhibit space prior to 3:00 pm on                                        Monday, January 15

$925.00 (Per published Market Day)....Failure to open your listed exhibit space during the entire Market

Audio Visual Service: 

CCR Event Technology Rentals: 303-768-8555


Kelly Kennedy 303-292-6278 x 5244 or kellykennedy@kmssa.com

Make advance arrangements for food and beverage service

Copy/Fax Service: 

Business Center will be located in the Plaza Lobby each Market day.  There will be no available fax machine.

Display Companies: 
Freight Handling: 


Denver Mart, Contact:  303-292-6278 or accountingdept@denvermart.com

Refer to "Shipping Instructions" for further information.  A list of approved Freight Companies can be found HERE

Shipping Instructions: 

Contact: 303-292-6278 or accountingdept@denvermart.com

This means drayage charges for freight shipped to the Market.

To ship cost-effectively, read and complete the enclosed Material Handling Rate Schedule and Order Form.

**To receive your shipments, be sure to indicate a Building (Pavilion, Expo or Mart) and the exhibit space number.

UPS and FED EX shipping stations are located on the Mart Dock. USPS shipping station located near the Mart mailboxes.


Fluorescent lighting is provided. Advance order form for additional lighting is available under Downloads.


Advance order forms included with the Exhibitor Contract. Services are available during Exhibitor check-in for an additiona $25.00 charge. There will be a $3.00 processing fee on all credit card transactions.

Official Decorator: 

Brede Exhibition Services, 5140 Colorado Blvd., Denver, CO 80216

303-399-8600 FAX: 303-321-8694

Check-in for Temporary & Permanent Exhibitors
01/09/2019 - 8:00am to 7:00pm
01/10/2019 - 8:00am to 7:00pm

Exhibitor check-in is located in the Expo Building Lobby.

All Exhibitors must check-in to receive a seniority point for the Market and to pick up badges and keys.

WESA does not have keys for permanent Mart showrooms.

Move-in for Temporary & Permanent Exhibitors
  • Wednesday, January 9, 8:00am - 7:00pm
  • Thursday, January 10, 8:00am - 7:00pm

All exhibits must be set up by 7:00pm on Thursday, January 10

Buildings will reopen at 7:30am on Friday, January 11

Market opens at 8:30 a.m.  Be Ready!

Must be completed before opening hour of Pre-Market Day, Thursday, January 10, 8:00am

Move-out for Temporary & Permanent Exhibitors

Monday, January 14, 2018, 3:00-9:00pm

All samples and exhibits, including Innovation Stations must remain in place until the 3:00 pm official close of the Market.

A $1,000 penalty will be enforced for packing, removing samples or dismantling displays early.

Temporary room keys must be returned to Show Office.

All samples and exhibits must remain in place until the 3:00pm official close of the Market.

A $1,000 penalty will be enforced for EXHIBITORS packing, removing samples or dismantling display early.

Participating permanent tenants MUST comply.

Space Assignment for Temporary Exhibitors: 

Space assignment notification will be sent out by November 1, 2018.  Notifications will be mailed and emailed.

Display Set Up for Temporary Exhibitors: 

Displays ONLY may be constructed in all buildings on Tuesday, January 8, 10:00 am-5:00 pm. Please note there are no services offered on this day.  Brede Decorating, Denver Mart or the WESA Show Office will not have staff available to provide equipment, badges or to assist you with move-in.


Keys for temporary rooms may be picked up during Exhibitor Check-in in the Expo Lobby. (See check-in information on this form for hours.) 

WESA does NOT have keys for permanent Mart showrooms.


Signs are placed for Exhibitors prior to the opening hour of the Market.

Signage & Display Guidelines: 

For both safety and uniformity, exhibit booth signage may extend only an additional six (6’) feet above the eight (8’) foot drape height of an exhibit space. All signage above eight (8’) feet must be single-sided, with high-quality graphics or text facing only the front side of the booth. Front side graphics may contain only Company logo and/or Company name. Only company lines or names listed in the Market Directory or Supplement can be displayed. All graphics above eight (8’) feet must be approved by the WESA office at least thirty (30) days prior to Market. Back sides of signs above eight (8’) feet must be blank and finished, along with the sides and edges; no advertisement for sales, show specials or similar are allowed. Signs must not affect the structural integrity of an exhibit space or of any adjacent exhibit spaces. See rule #14. The penalty for this rule infraction is automatic and is $500, minimum.