Event Schedule
August 25, 2022 — August 28, 2022
Thursday — Saturday, 8:30am — 6:00pm
Sunday, 8:30am — 3:00pm
Wednesday, August 24
20th Annual WESA Open Benefit Golf Tournament

WESA invites you, your colleagues, and friends to join the Association at Topgolf for a new version of the WESA Open Benefit Golf Tournament. The Association is excited to announce a different look and format for the golf tournament with even more opportunities for everyone. Registration includes: shuttle, dinner, drink tickets, giveaways and awards! Player registration below, via email at, or by calling 800-295-1041.

Join us for a day on the links & support scholarship funding for National Little Britches Rodeo Association.

Registration Deadline: August 12, 2022
For player registration click here.

7:00 pm – 10:00 pm
Topgolf Dallas – Park Lane
Thursday – Saturday, August 25 – 27
Runway Cafe Fashion Event

Get inspired by up-close looks, trends and products of WESA exhibitors that your customers will love! This Fashion Event will showcase items, lines and brands that will fuel your inspiration and give you an insight into the upcoming must-haves.


12:00 pm
WTC 14
Thursday, August 25
Opening Night Cocktail Reception

Celebrate the first day of the August 2022 Trade Show while networking with exhibitors and fellow retailers. Open bar with hors d’oeuvres will be served.

4:30 pm – 5:30 pm
WTC 11
Thursday, August 25
WESA and Manufacturer Gift Certificate Drawing

Drop your business card at the entrances to WESA’s Opening Night Cocktail
Reception to win a WESA Trade Show Certificate or an exclusive Manufacturer
Gift Certificate from select exhibitors. Six WESA buyers will receive $500 WESA
Trade Show Certificates to use as cash for merchandise purchased from listed
exhibitors during the Trade Show. Various gift certificates from manufacturers
will also be raffled off to retailers. These certificates vary in value and must be
spent during the August 2022 WESA Trade Show. Participating manufacturers
include: Cowboy Collectibles, M&F Western Products, and Trenditions LLC.
The certificate drawings are exclusive opportunities only available to those
in attendance of the WESA August Trade Show. Winners will be announced
throughout the event; must be present to win. Good luck!

During Opening Night Cocktail Reception
WTC 11
Friday, August 26
Daily Party: Spuds and Suds

Mashed Potatoes Bar
Toppings, beer and non-alcoholic beverages

3:00 pm
WTC 11
Saturday, August 27
Daily Party: Morning Buzz

Spiked Coffee Bar with coffee, tea, hot chocolate
Donuts and fruit assortment


10:00 am
WTC 14
Sunday, August 28
Cowboy Church Service with Hot Breakfast

Join the Association for a complimentary hot breakfast and non-denominational church service with the Fellowship of Christian Cowboys.

7:30 am
WTC 11 (Hospitality Suite)
Sunday, August 28
Daily Party: Happy Trails

Make your own trail mix

1:00 pm
WTC 11