New Buyer Guide

Make your first visit easy and productive by using the information below to prepare for a great trade show experience.

NOTE: If the information you need is not here, contact WESA at 800-295-1041 or email

Qualifying for Admission

The following are required with your Business Application for entry either in advance or on-site:

  • Copy of Government-issued photo ID (for individual completing this form)
  • Copy of Business Card, Voided Business Check, or Business Credit Card
  • Copies of a minimum of three (3) invoices from three (3) different Western/English manufacturers showing quantity purchases for resale*
  • Copy of Government-issued retail license/certificate

*Additional options for Start-Up Businesses ONLY

Options are temporary until invoices are provided to complete this registration

  • Copy of Retail/Commercial Lease for storefront and/or copy of formal Business Plan
  • Photo of completed storefront or of working mobile unit
  • Website address or website design contract
What to Bring to Work with Exhibitors
  • Inventory, merchandise buying plan, and/or open-to-buy figures
  • Business cards
  • Credit references
  • Credit card or business checks
  • Tax ID and/or retail license
  • Business stamp or labels for fast order completion
What to Wear & Weather
  • Business casual. Translation, just what you wear to work
  • Comfortable shoes to cover two (2) exhibit areas in June and three (3) large buildings of exhibits in January
  • Layers of clothing, for outside and inside comfort, depending on weather
Parking at Show Site
  • Parking at the Denver Mart is always free during WESA Trade Shows.
  • Consider using WESA’s Trade Show shuttle from its preferred hotels as parking is limited.
  • Use parking lot shuttles to get from parking lots to your desired entry door.
  • Read Parking Procedures
Hotels & Shuttle to and From Show Site; Avis Car Rental

Shuttle is provided all show days and hours to the Denver Mart from preferred WESA hotel properties.

Avis Car Rental with WESA discount AWD#J094467: 800-331-1600 or Avis
Peer-To-Peer Rideshare: Get picked up or dropped off using Uber or Lyft.

DIA Airport & Airport Shuttle Information
Denver International Airport
Information & Services
Super Shuttle

*24-hour advance reservations required

Services & Events
  • Hospitality Suite with coat/luggage check
  • Hot Continental Breakfast
  • Trade Show Certificates Drawings
  • Seminars
  • Shoe Shine & Massage* (*nominal professional fee)
  • Special Events for designated Trade Shows
January Events
  • Fashion Show & Opening Night Party
  • Horse Demonstrations
  • Product Presentations
June Events
  • Grizzly Rose Party
  • Opening Night Party
  • How-To Demonstrations
  • Most Innovative Product
  • Complimentary Lunch
Exhibit Locations at Denver Mart Complex

The Denver Mart Complex

Pavilion Building

Mart Building - 1st Floor

Expo Building Download

Mart Booths (Terrace Gardens) - 1st Floor Download

Mart Building - 2nd Floor Download

Mart Building - 3rd Floor Download

Mart Annex Booth - 3rd Floor Download

Mart Building - 4th Floor Download