New Buyer Guide

Make your first visit easy and productive by using the information below to prepare for a great Trade Show experience.

NOTE: If the information you need is not here, contact WESA at 800-295-1041 or email

Qualifying for Admission

The following are required with your Business Application for entry either in advance or on-site:

  • Copy of Government-issued photo ID (for individual completing this form)
  • Copy of Business Card, Voided Business Check, or Business Credit Card
  • Copies of a minimum of three (3) invoices from three (3) different Western/English manufacturers showing quantity purchases for resale*
  • Copy of Government-issued retail license/certificate

*Additional options for Start-Up Businesses ONLY

Options are temporary until invoices are provided to complete this registration

  • Copy of Retail/Commercial Lease for storefront and/or copy of formal Business Plan
  • Photo of completed storefront or of working mobile unit
  • Website address or website design contract

What to Bring to Work with Exhibitors

  • Inventory, merchandise buying plan, and/or open-to-buy figures
  • Business cards
  • Credit references
  • Credit card or business checks
  • Tax ID and/or retail license
  • Business stamp or labels for fast order completion

Parking at Show Site

  • Parking at the Dallas Market Center is always free during WESA Trade Shows.
  • Consider using WESA’s Trade Show shuttle from its preferred hotels as parking is limited.
  • Use parking lot shuttles to get from parking lots to your desired entry door.
  • Read Parking Procedures

Hotels & Shuttle to and From Show Site; Avis Car Rental

Shuttle is provided all show days and hours to the Dallas Market Center from preferred WESA hotel properties.

Avis Car Rental with WESA discount AWD#J094467: 800-331-1600 or Avis
Peer-To-Peer Rideshare: Get picked up or dropped off using Uber or Lyft.

DFW and Love Field Airport & Airport Shuttle Information

Dallas/Fort Worth International Airport Information & Services

Dallas Love Field Airport Information & Services

Super Shuttle Dallas*

*24-hour advance reservations required
Services & Events

  • International Buyers Lounge
  • Coat/Luggage check
  • Free Food Vouchers
  • Trade Show Certificates Drawings
  • Shoe Shine & Massage* (*nominal professional fee)
  • Special Events for designated Trade Shows

Dallas Market Center Campus