The Western & English Sales Association (WESA) was organized in 1921, under the corporate name Men’s Apparel Club of Colorado. These WESA founders launched an initial Trade Show located in Denver, Colorado, in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Now, the International Western/English Apparel & Equipment Trade Shows are the world’s largest trade events for the equestrian industry, attracting a constantly growing global audience to WESA’s world-class Trade Shows.
WESA Trade Shows boast record-breaking retail attendance from a national and international audience. WESA uses extensive inbound and outbound marketing campaigns to bring retailers to the international Western/English Apparel & Equipment Markets to buy products for their stores.
Enhanced by the supportive advertising of its membership and their companies, the WESA Trade Shows are regarded as the single-sourcing entity for more than 1,000 product lines, bringing more than 4,200 retailers to the WESA Trade Shows each year. WESA also serves as a source for information and education for retailers and exhibitors, delivering solid business and lifestyle expertise to the trade through trade show seminars and demonstrations.
The WESA Board welcomes your thoughts and suggestions. Comment forms are available during all trade shows at the WESA Show Office, or feel free to write in after the Trade Show.
WESA is a not-for-profit association that forms a community by creating a biannual trade show, driven by the active Western, English, and Rural lifestyles, cultures, and values.