Attendee Information
January 21, 2026 — January 24, 2026
Wednesday — Friday, 8:30am — 6:00pm
Saturday, 8:30am — 3:00pm
It All Starts Here!

It is very important to WESA that only qualified buyers have access to the website information and attend Trade Shows. We require each potential buyer to submit a retailer application. Once WESA approves your retailer application, your account credentials allow you to see more Trade Show information, access each Trade Show directory, and sign up to attend Trade Shows.

The buyer registration opens on April 1, 2025.

The Western and English Sales Association understands the concern for your privacy; therefore, we put a high value on protecting your information. We do not sell your information to the general public in any shape or form. However, we will make certain information available to the membership as we deem fit.

RETURNING WESA RETAILERS
Welcome Back, Retailers!

To attend our next Trade Show:

  1. Sign in to your existing account below.
  2. Click to register for the WESA Trade Show. You’ll be redirected to Dallas Market Center to complete your WESA Trade Show registration.
  3. You’ll receive a confirmation email with a Dallas Market Center fast pass QR code.
  4. Use the QR code to print your badge on-site at any Dallas Market Center (DMC) registration desk or kiosk.

 

 

NEW RETAILERS
How to Sign Up

The WESA Trade Show is a Business-to-Business (B2B) trade event not open to the general public. To gain admittance,  you must qualify to be an attendee by completing the New Business Application.

Attendees include, but are not limited to Retailers, Buyers, Buying/Purchasing Groups.

Qualifying for Admission

All domestic companies must provide either a Sales & Use Tax Permit, a 501(c)(3), or an International Business LicenseANDat least one of the following:

  • Ecommerce website – must have 30 separate and unique items for sale with an active shopping cart
  • Signed quarterly state sales tax return with payment or e-receipt
  • Invoices with $3,000+ of wholesale purchases; must be itemized and tax-exempt
  • Executed lease and/or picture of store front with permanent signage on building

*All businesses have 90 calendar days to qualify and submit any missing documents. We reserve the right to request additional information on your business and/or refuse admittance.