Podcasts

Wisdom by WESA

Our podcast features exclusive interviews with noteworthy Western/English personalities, retailers, and exhibitors you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the equine industry!

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The Making of a Lasting Retail Brand

From a single Wyoming storefront to national recognition, Lou Taubert shares how authenticity, storytelling, and relentless customer focus built one of the most respected names in Western retail. This episode is a masterclass in legacy branding, community-driven business, and staying relevant without losing your soul.

  • Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
  • Contact: Sophia Jagella, WESA Marketing Specialist
  • Guest: Lou Taubert, owner of Lou Taubert Ranch Outfitters | Instagram