New Buyer Guide

Make your first visit easy and productive, by using the information below to prepare for a great trade show experience.

NOTE:  If the information you need is not here, contact WESA at 800-295-1041 or email info@wesatradeshow.com

QUALIFYING FOR ADMISSION

The following are required with your Business Application for entry EITHER IN ADVANCE OR ON-SITE:

  1. Copy of Government issued photo ID (for individual completing this form)
  2. Copy of Business Card, Voided Business Check or Business Credit Card
  3. Copies of a minimum of three (3) invoices from three (3) different Western/English manufacturers showing quantity purchases for resale*
  4. Copy of Government issued retail license/certificate

*Additional options for Start-Up Businesses ONLY

OPTIONS ARE TEMPORARY UNTIL INVOICES ARE PROVDIED TO COMPLETE THIS REGISTRATION

  • Copy of Retail/Commercial Lease for store front and/or copy of formal Business Plan
  • Photo of completed store front or of working mobile unit
  • Website address or website design contract

 

New Retailers Register Online

New Retailers Registration Form (PDF)

WHAT TO BRING TO WORK WITH EXHIBITORS

  • Inventory, merchandise buying plan and/or open to buy figures
  • Business cards
  • Credit references
  • Credit card or business checks
  • Tax ID and/or retail license
  • Business stamp or labels for fast order completion
  • Schedule of appointments and/or list of vendors who are first, second and third in your priorities for appointments

WHAT TO WEAR & WEATHER

  • Business casual; translation, just what you wear to work
  • Comfortable shoes to cover two (2) exhibit areas in September and three (3) large buildings of exhibits in January
  • Layers of clothing, for outside and inside comfort, depending on weather

September

  • Average high: 65-75 degrees
  • Average low: 40-50 degrees

January

  • Average high: 40-50 degrees
  • Average low: 15-25 degrees

PARKING AT SHOW SITE

  • Parking at the Denver Mart is always free during WESA Markets.
  • Consider using WESA’s Market shuttle from its preferred hotels as parking is limited.
  • Use parking lot shuttles to get from parking lots to your desired entry door.
  • Read Parking Procedures

HOTELS & SHUTTLE TO AND FROM SHOW SITE; AVIS CAR RENTAL 

Shuttle is provided all show days and hours to the Denver Mart from preferred WESA hotel properties.

Avis Car Rental with WESA discount:   800-331-1600 or  Avis

DIA AIRPORT & AIRPORT SHUTTLE INFORMATION

Denver International Airport  Information & Services:  https://www.flydenver.com

Super Shuttle Denver*:  www.supershuttle.com or 303-370-1300 *24-hour advance reservations required

SERVICES & EVENTS

  • Hospitality Suite with coat/luggage check
  • Hot Continental Breakfast
  • Market Certificates Drawings
  • Seminars
  • Shoe Shine & Massage * (*nominal professional fee)
  • Special Events for designated Markets

September Events

  • Grizzly Rose Party (September only)
  • Opening Night Party (September only)
  • How To Demonstrations (September only)
  • Most Innovative Product (September only)
  • Complimentary Lunch (September only)

January Events

  • Fashion Show & Opening Night Party (January only)
  • Horse Demonstrations (January only)
  • Product Presentations (January only)

EXHIBIT LOCATIONS at Denver Mart Complex

September Floor Plans

  • Pavilion Building for all Temporary Exhibits
  • Denver Mart Building for Permanent Tenant Exhibits 

January Floor Plans

  • Expo, Pavilion, Buildings for Terrace Gardens and Mart Annex
  • Denver Mart Building for Permanent Tenant Exhibits