January 10-13, 2020 Trade Show

January 2020 Trade Show

Book Cover January 2020 Trade Show - Western and English Sales Association
The largest Western/English Market in the Industry occupies four buildings at the Denver Mart complex.

Three (3) are used for exhibit space and one (1) houses special events and food service.

  • 8:30 am - 6:00 pmFriday, January 10
  • 8:30 am - 6:00 pmSaturday, January 11
  • 8:30 am - 6:00 pmSunday, January 12
  • 8:30 am - 3:00 pmMonday, January 13

Attend This January

The International Western/English Apparel & Equipment Market offers retailers one stop shopping in one venue all with a country smile and a down-home welcome. With over 750 exhibitors displaying new and innovative products, the WESA Market has something for everyone. Shop the more than 250,000 square feet of exhibit space all set up with the retailer in mind; to educate and impress with new and exciting concepts, along with the time tested favorites.

Boasting more lines in Western apparel and accessories, tack, leather goods, animal health, English apparel and equipment, and equestrian related home décor, gifts and jewelry all under one roof, the WESA Market offers educational seminars each morning along with a horse demonstration during the Market. Become an expert to your customers; use the information you learn in your own store when you return home.

Tradeshows remain the only place where you can see, touch and learn face-to-face about products before you purchase them. It is also the only setting where you can network with industry leaders to discuss concerns, problems and find solutions.

Where the Industry Meets

Attend the WESA Market to see for yourself why individuals continuously return and support the WESA January Market!

The Western & English Sales Association is resilient after 96 successful years and racing toward the future while keeping the deep seated values of our Western and English heritage alive!

Events

Event Date Time Location
Cowboy Church Service
Presented by Fellowship of Christian Cowboys.Non-denominational church service with coffee and Danish is sponsored by WESA Members
01/13/2020 7:30 am to 9:00 am Forum Room 1
Complimentary Continental Breakfast for Buyers
Wear your WESA Buyer Badge and start your day with a continental breakfast every morning of the Market. This free breakfast is presented...
01/12/2020 7:30 am to 8:30 am Plaza Center
Horsemanship Demonstration and Celebrity Appearance by Curt Pate
For more than a decade, Curt Pate has conducted demonstrations and clinics on stockmanship, colt starting and ranch horsemanship throughout...
01/12/2020 11:00 am to 12:00 pm Plaza Center
Complimentary Continental Breakfast for Buyers
Wear your WESA Buyer Badge and start your day with a continental breakfast every morning of the Market. This free breakfast is presented...
01/10/2020 7:30 am to 8:30 am Plaza Center
Fashion Show and Opening Night Party
Cash Bar at 5:30 pm Opening Awards at 6:00 pm Fashion Show at 6:15 pm Market Certificates Give-Away at 7:20 pm ...
01/11/2020 6:00 pm to 7:30 pm Plaza Center
Keynote Speaker: Merit Gest
Merit Gest has more than 20 years of experience working with companies to grow revenue, increase profitability and reduce turnover. ...
01/11/2020 8:15 am to 9:15 am Plaza Center
$5,000 Market Certificates Give-Away
Drawing at 7:20 pm (Following the Fashion Show)Ten WESA Buyers will receive $500 Market Certificates to use as cash for merchandise...
01/10/2020 7:15 pm to 7:30 pm Plaza Center
Complimentary Continental Breakfast for Buyers
Wear your WESA Buyer Badge and start your day with a continental breakfast every morning of the Market. This free breakfast is presented...
01/13/2020 7:30 am to 8:30 am Plaza Center
Horsemanship Demonstration and Celebrity Appearance by Curt Pate
For more than a decade, Curt Pate has conducted demonstrations and clinics on stockmanship, colt starting and ranch horsemanship throughout...
01/12/2020 2:00 pm to 3:00 pm Plaza Center
Complimentary Continental Breakfast for Buyers
Wear your WESA Buyer Badge and start your day with a continental breakfast every morning of the Market. This free breakfast is presented...
01/11/2020 7:30 am to 8:30 am Plaza Center
Friday Night Entertainment
TBD
01/10/2020 6:00 pm Plaza Center
Keynote Speaker: Merit Gest
Merit Gest has more than 20 years of experience working with companies to grow revenue, increase profitability and reduce turnover. ...
01/12/2020 8:15 am to 9:15 am Plaza Center
2020 Award Honorees
TBD
01/10/2020 6:00 pm to 6:15 pm Plaza Center
Keynote Speaker: Merit Gest
Merit Gest has more than 20 years of experience working with companies to grow revenue, increase profitability and reduce turnover. ...
01/10/2020 8:15 am to 9:15 am Plaza Center

Hotels

Hotel Distance from Market Rate
DoubleTree By Hilton Denver-Westminster

The group room rate includes a complimentary full hot breakfast buffet, ample complimentary parking, and complimentary WIFI throughout th

West (5 Miles West of Market)
Residence Inn Westminster

Amenities include and exercise room, free high-speed internet, free local calls, indoor pool, business center, hair dryer, in room coffee

West (5 Miles West of Market) $112
Westminster Hampton Inn

Amenities include: exercise room, free high-speed internet, free local calls, indoor pool, business center, hair dryer, in room coffee, h

West (5 Miles West of Market) $109
Springhill Suites

SpringHill Suites Denver North/Westminster is the perfect home base for both short and extended stays.

West (5 Miles West of Market) $105
Holiday Inn Denver Downtown

As a guest, you will enjoy our complimentary hot breakfast buffet every morning in the lobby.  Complimentary, high-speed wireless Interne

Downtown (6 Miles South of Market) $135
The Brown Palace Hotel and Spa

Home to a collection of 241 distinct guestrooms and suites, including the new Signature Inclusive rooms, this celebrated choice spoils gu

Downtown (6 Miles South of Market)
Embassy Suites Denver-Downtown

Guest enjoy complimentary offerings including; made-to-order breakfast, guest reception every night serving beer, wine, liquor and soft d

Downtown (6 Miles South of Market) $149

Shuttle Information

Title
Airport Shuttle Service

Enter "WESA" in the group box to receive a discount.  Or download the mobile app available for both Apple and Andriod devices under ABC Shuttle Service or 1st ABC Transportation. 

*8 hour advance registration is required.

*303-761-0111 or 1stabctransportation.com


http://1stabctransportation.com
Airport Shuttle Service

Market attendees can pre-arrange airport shuttle service online at supershuttle.com.  or Call 303-370-1300 with quesitons or to book a reservation.  

*24 hour advance reservations required.  


http://supershuttle.com
Airport Shuttle Service

Ger picked up or dropped off using Uber or Lyft.  You must download their mobile apps for this service.  

WESA Complimentary Hotel Shuttle Schedule-January

WESA provides complimentary shuttles between preferred hotels and the Market.  For transportation assistance call WESA's shuttle supervisor at 303-210-1900, 20-30 minutes in advance of your departure.  

PDF icon Click here to Download the Schedule

January 2020 Market

Trade Show
Market Days & Hours: 
Friday, January 10, 2020 - 8:30am to 6:00pm
Saturday, January 11, 2020 - 8:30am to 6:00pm
Sunday, January 12, 2020 - 8:30am to 6:00pm
Monday, January 13, 2020 - 8:30am to 3:00pm
Market Location: 

Denver Mart: 451 E. 58th Avenue, Denver, CO 303-292-6278
1-25 and 58th Avenue, Exit 215, just north of downtown Denver

Contract Deadline: 
Monday, September 16, 2019
Pre Market Day: 

Thursday, January 9, 8:00 a.m.-5:00 p.m.

Permanent Mart showrooms must be completely set-up and open for Pre-Market.

Pre-Market is ONLY for participating WESA exhibitors who are in permanent Mart showrooms.

No appointments or Buyers are allowed in any temporary exhibit area on Pre-Market days.

Policies
Badges: 

Exhibitor Badges must be picked up at WESA show office in Expo Lobby.


**A sales rep who covers Rocky Mountain States and works this market must be a Member of WESA and pay the Member/Exhibitor fees. “Rocky Mountain States” include CO, KS, MT, NE, NM, ND, SD, UT and WY.


It is the responsibility of the exhibitor to order and pay for and/or inform all attendees of the badge fees.


Cash, check or credit cards are accepted on-site.  There will be a $3.00 processing fee for each item included in on-site credit card transactions.

Contracts: 

A contract must be submitted by all Members planning to participate in the Market, even if you are a permanent tenant or showing with another Member. Members exhibiting together must represent the same company.

Suppliers: 

Non-exhibiting Suppliers/Manufacturers (those who are selling to WESA exhibitors) must pay an entrance fee.

Parking Procedures: 

Unattended trailers and rigs must park in the East Parking Lot.

Rigs may be moved back to the Mart Complex lots after 4:00 pm on Sunday, to stage for move-out. Move-out starts Monday, 3:00 pm.

Unattended trailers and rigs will be towed, at Exhibitors expense, from all Mart Complex lots on Thursday night after move-in is completed, 7:00 pm.

Payment Information: 
CASH, CHECKS OR CREDIT CARDS ARE ACCEPTED FOR PAYMENTS MADE IN ADVANCE OR ON-SITE. THERE WILL BE A $3.00 PROCESSING FREE FOR EACH ON-SITE CREDIT CARD TRANSACTION. $25 charge for returned checks.
Penalty Examples for Rules Violations: 

$300.00 . . . . Misrepresentation of status for badge
$300.00 . . . . Failure to complete temporary exhibit space set-up by 7:00 p.m. on Thursday, January 9
$300.00 . . . . Failure to comply with published Market hours
$300.00 . . . . Samples leaving the show floor or Innovation Stations prior to 3:00 p.m. on Monday, January 13
$300.00 . . . . Parking unattended trailer/rig on Mart Complex
$500.00 . . . . Failure to adhere to display and signage restrictions
$625.00 . . . . Failure to have a WESA Member in temporary exhibit space
$5000.00 . . . . Plus loss of exhibit space for two consecutive Markets...Subletting
$1000.00 . . . . Plus loss of exhibit space for Packing early, dismantling, or closing of exhibit space prior to 3:00 p.m. on Monday, January 13

Services
Audio Visual Service: 

CCR Event Tchnology Rentals; 303-768-8555

Catering: 

Contact Kelly Kennedy, 303-292-6278 x:5244 or kellykennedy@kmssa.com Make advance arrangements for food and beverage service

Copy/Fax Service: 

Service will be located in the Plaza Lobby each Market day.

Display Companies: 
Shipping Instructions: 

THE DENVER MART IS THE OFFICIAL FREIGHT CARRIER FOR THE WESA MARKETS.
Oscar Nevarez 303-292-6278

This means drayage charges for freight shipped to the market.

To ship cost-effectively, read and complete the enclosed Material Handling Rate Schedule and Order Form.

**To receive your shipments, be sure to indicate a Building (Pavilion, Expo or Mart) and the exhibit space number.

Lighting: 

Fluorescent lighting is provided. Advance order form for additional lighting is included here.

Equipment: 

Advance order forms enclosed. Services are available during Exhibitor check-in for an additional charge.

Official Decorator: 

Brede, 5140 Colorado Blvd., Denver, CO 80216
303 399-8600, FAX: 303 321-8694 Exhibitor Service

Check-in for Temporary & Permanent Exhibitors
01/08/2020 - 8:00am to 7:00pm
01/09/2020 - 8:00am to 7:00pm

Exhibitor check-in is located in the Expo Building Lobby.

All Exhibitors must check-in to receive a seniority point for the Market and to pick up badges and keys.

WESA does not have keys for permanent Mart showrooms

Move-in for Temporary & Permanent Exhibitors

Wednesday, January 8, 8:00 a.m.-7:00 p.m.
Thursday, January 9, 8:00 a.m.-7:00 p.m.

All exhibits must be set up by 7:00 p.m. on Thursday, January 9.

Buildings will reopen at 7:30 a.m. on Friday, January 10

Market opens at 8:30 a.m.  Be Ready!

Must be completed before opening hour of Pre-Market Day, Thursday, January 9, 8:00 a.m.

Move-out for Temporary & Permanent Exhibitors

Monday, January 13, 2020, 3:00 p.m.-9:00 p.m.

All samples and exhibits must remain in place until the 3:00 p.m. official close of the Market.

A $1,000 penalty + loss of space will be enforced for EXHIBITORS packing, removing samples or dismantling display early.

Temporary room keys must be returned to show office.

All samples and exhibits must remain in place until the 3:00 p.m. official close of the Market.

A $1,000 penalty will be enforced for EXHIBITORS packing, removing samples or dismantling display early.

Participating permanent tenants MUST comply.

Spaces
Space Assignment for Temporary Exhibitors: 

Space assignment notification will be sent out by November 1, 2019.  Notifications will be mailed and emailed.

Display Set Up for Temporary Exhibitors: 

Displays ONLY may be constructed in all buildings on Tuesday, January 7, 10:00 a.m.-5:00 p.m. 

Keys: 

Keys for temporary rooms may be picked up during exhibitor check-in in the Expo Lobby. (See check-in information on this form for hours.) 

WESA does NOT have keys for permanent Mart showrooms

Signage: 

Signs are placed for exhibitors prior to the opening hour of the Market.
Custom signs are available from Brede Exposition Services; 303-399-8600

Signage & Display Guidelines: 

For both safety and uniformity, exhibit booth signage may extend only an additional six (6’) feet above the eight (8’) foot drape height GUIDELINES of an exhibit space. All signage above eight (8’) feet must be single-sided, with high-quality graphics or text facing only the front side of the booth. Frontside graphics may contain only Company logo or Company name; all graphics above eight (8’) feet must be approved by the WESA office thirty (30) days prior to Market. Backside of signage must be blank, with a clean and finished side and edges; no advertisement for sales, show specials or similar are allowed. Signage must not affect the structural integrity of an exhibit space or of adjacent exhibit spaces.

Penalty for rule infraction is automatic and is $500, minimum.

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